For the previous few episodes we covered marketing from different angles, ranging from creative entrepreneurs and how social media has developed over the years. This time, Diego and Jean-luc are joined by Ro-Ann Smith to give us an academic perspective. Ro-Ann is a Marketing Consultant who has worked with several organizations in the area of digital marketing, content writing and management, marketing research and marketing strategy. Her qualifications include an MSc. Management with a Marketing Specialisation degree. She is also a Marketing PhD Candidate at Massey University in New Zealand.

You can also connect with Ro-Ann through Linkedin and support her business: SS School of Business

Episode Overview

• 0:00 – Introducing Ro-Ann and starting a Caribbean Community in New Zealand
• 12:40 – Why a PhD program in the other side of the world?
• 18:35 – How do you prevent yourself from becoming an armchair intellectual?
• 23:40 – What did you factor in when deciding your PhD research topic?
• 30:20 – How marketing and extension the social science and psychology behind it affects social consumer behavior
• 36:36 – What’s the biggest compromise that you had to make as you’re pursuing a PhD?
• 42:48 – How does female leadership come into play, drawing comparisons to New Zealand and Barbados?
• 50:45 – The influence of decentralization and groups in a global society
• 54:50 – How can valid information curation be amplified so communities do not get overwhelmed by publicly accessible information?
• 1:00:50 – How can we apply social marketing on a country level?
• 1:05:30 – What’s a solution to the danger that Conspiracy Theory websites pose on the wellbeing of tribes and communities?
• 1:14:54 – Closing Q with remarks

Video Version of the Episode

The Hosts

• Diego Ameerali
• Jean-Luc van Charante

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