For the previous few episodes we covered marketing from different angles, ranging from creative entrepreneurs and how social media has developed over the years. This time, Diego and Jean-luc are joined by Ro-Ann Smith to gave us an academic perspective.
- 0:00 – Introducing Ro-Ann and starting a Caribbean Community in New Zealand
- 12:40 – Why a PhD program in the other side of the world?
- 18:35 – How do you prevent yourself from becoming an armchair intellectual?
- 23:40 – What did you factor in when deciding your PhD research topic?
- 30:20 – How marketing and extension the social science and psychology behind it affects social consumer behavior
- 36:36 – What’s the biggest compromise that you had to make as you’re pursuing a PhD?
- 42:48 – How does female leadership come into play, drawing comparisons to New Zealand and Barbados?
- 50:45 – The influence of decentralization and groups in a global society
- 54:50 – How can valid information curation be amplified so communities do not get overwhelmed by publicly accessible information?
- 1:00:50 – How can we apply social marketing on a country level?
- 1:05:30 – What’s a solution to the danger that Conspiracy Theory websites pose on the wellbeing of tribes and communities?
- 1:14:54 – Closing Q with remarks
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